top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Increased Conversions from Customer Engagement Analysis

Project type

Data Science for customer behavior analysis

Github

Project Code (Python & SQL) and Analysis Paper

Leveraged Machine Learning, specifically the Simulated Annealing algorithm to improve product offering selections to customers.

Key Insights:
• Identified a different in experience between users based on product recommendations/offerings.
• Set up multivariate tests to assess if conversions improved based on product offering combination.

Business Impact:
• Improved conversion and checkout rates by 4% leading to millions in increased sales.

bottom of page