StellaCindy.com
My Background
Did you know that most companies lose millions every year because their data isn’t used effectively? I specialize in getting those millions back!
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As a data analytics leader, I bridge strategy, technology, and innovation to turn complex data into clear, actionable insights. My work has consistently driven measurable outcomes, unlocking millions in cost efficiencies, boosting revenue, and empowering teams to make data-driven decisions at scale.
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Whether it’s building robust data systems to optimize operations, designing and leveraging various machine learning models, to anticipate growth opportunities,or fostering a culture of data literacy, my focus is on aligning technical solutions with business goals to deliver impact.
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What makes me unique is my ability to turn data into compelling stories that inspire action and drive change.
Professional History
2023 - Present
Target Corp
Developed and executed a data analytics strategy that drove millions in incremental revenue and in cost savings annually. Enhanced operational efficiency with API integrations, implemented demand forecasting models for sustainable products, and spearheaded a data literacy initiative improving analytics adoption by 30%.
2020 -2023
Meta Inc
Led the enhancement of platform integrity, reducing fraud and unauthorized activity incidents by 7%. Engineered machine learning classifiers achieving 98% accuracy, developed cross-functional partnerships to align analytics with business goals, and created real-time visualization tools for strategic decision-making.
2018 -2020
Netflix Inc
Enhanced content planning with advanced regression and time series models, improving forecast accuracy by 4%. Automated ETL workflows saving 10+ hours weekly, and developed predictive models that drove investment in high-growth content.
2013 -2018
Walmart
Forever21
Tradesy
TSI Digital Media
Gained extensive experience in business and marketing analytics, driving growth and optimizing performance across multiple industries. At Walmart, analyzed purchasing trends to improve product placement strategies, increasing sales by 10% in key markets. At Forever 21, implemented ETL pipelines and customer segmentation techniques, reducing cost per acquisition by 20% and increasing campaign conversion rates by 12%. At Tradesy, enhanced order conversion rates by 4% and reduced overstock costs by 10% through predictive analytics and consumer behavior analysis. At TSI Digital Media, built predictive models and interactive dashboards, improving financial forecast accuracy by 8% and increasing revenue by 15% with targeted pricing strategies. Across these roles, consistently delivered insights that informed data-driven strategies and optimized business outcomes.